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Amazon: many iPad owners also buying Kindles







Amazon says the Kindle 3 has become the best-selling product in Amazon's history.
(Credit: Amazon)
Another week, another press release from an e-reader

manufacturer talking up big sales. This time it's Amazon

announcing that the third-generation Kindle has become the

best-selling product in the company's history in just five

months. It's officially gone past "Harry Potter and the Deathly

Hollows (Book 7)," the previous reigning champ.
After Bloomberg reported last week that sales for the Kindle 3
were going even better than expected--sources claimed Amazon
 was due to sell over 8 million Kindles in 2010--this latest
announcement doesn't exactly come as a surprise. But what's
interesting about the press release is that Amazon CEO Jeff
Bezos is talking up the Kindle as a companion to more expense
LCD devices like the iPad and assorted Android tablets, more
of which are due to arrive in 2011.
"We're seeing that many of the people who are buying Kindles
 also own an LCD tablet," Bezos said without citing a specific
survey. "Customers report using their LCD tablets for games,
movies, and web browsing and their Kindles for reading
sessions."
Referencing the Kindle's main marketing points, Bezos adds

that those same customers say they prefer Kindle for reading

because "it weighs less, eliminates battery anxiety with its

month-long battery life, and has the advanced paper-like Pearl

e-ink display that reduces eye-strain, doesn't interfere with

sleep patterns at bedtime, and works outside in direct sunlight,

an important consideration especially for vacation reading.

Kindle's $139 price point is a key factor--it's low enough that

people don't have to choose."
With all that in mind, we ask, how many CNET readers have

both an iPad and a Kindle (or an iPad and another e-ink e-

reader such as the Nook or Sony Reader)? And if you so, do you

prefer the Kindle for reading?


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