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Amazon: many iPad owners also buying Kindles
(Credit: Amazon)
Another week, another press release from an e-reader
manufacturer talking up big sales. This time it's Amazon
announcing that the third-generation Kindle has become the
best-selling product in the company's history in just five
months. It's officially gone past "Harry Potter and the Deathly
Hollows (Book 7)," the previous reigning champ.
were going even better than expected--sources claimed Amazon
was due to sell over 8 million Kindles in 2010--this latest
announcement doesn't exactly come as a surprise. But what's
Bezos is talking up the Kindle as a companion to more expense
of which are due to arrive in 2011.
"We're seeing that many of the people who are buying Kindles
also own an LCD tablet," Bezos said without citing a specific
survey. "Customers report using their LCD tablets for games,
movies, and web browsing and their Kindles for reading
sessions."
Referencing the Kindle's main marketing points, Bezos adds
that those same customers say they prefer Kindle for reading
because "it weighs less, eliminates battery anxiety with its
month-long battery life, and has the advanced paper-like Pearl
e-ink display that reduces eye-strain, doesn't interfere with
sleep patterns at bedtime, and works outside in direct sunlight,
an important consideration especially for vacation reading.
Kindle's $139 price point is a key factor--it's low enough that
people don't have to choose."
With all that in mind, we ask, how many CNET readers have
both an iPad and a Kindle (or an iPad and another e-ink e-
reader such as the Nook or Sony Reader)? And if you so, do you
prefer the Kindle for reading?
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